"Since it's establishment in the spring of 2008, Magic Number continues to captivate audiences with it's unique design. Inspired by the international urban lifestyle where diverse cultures and creativity continuously give form to new ideas, blended with the bliss of Japan's country side and the beauty of mother nature; the end result is world-class quality product and design. Magic Number has successfully transmitted this original taste and alternative lifestyle from Japan to the rest of the world."
Director Ryu Nakamura / Designer Yusuke Naito



Magic Number consists of the following four lines.

Standard Line

Magicnumber Srandard line MagicNumberの中軸となるライン。様々なライフスタイル、シチュエーションにフィットするスタンダードなアイテムをベースに、MagicNumber独自のフィルターを通すことで、ひねりの効いた新鮮なテイストに仕上げている。ボーダーレス、ジャンルレス、エイジレスな、まさに今を生きる人々のための現代版ネオベーシック。

As the core line of Magic Number, Standard Line transforms versatile and standard items into fresh and edgy styles by adding Magic Number’s original taste. Being borderless, genreless, and ageless, Magic Number Standard Line provides the neo-basic for modern people.

Radical 50/50


Radical 50/50 embodies on the simple and authentic clothing in various ways subculture elements behind the establishment of Magic Number. This adventurous line provides high-quality items that reflect bold but sensitive techniques of Japanese producers on the entire process choosing material, creating patterns, sawing and finishing.

Connected Connection

世界基準のメジャーブランド、ハードコアなドメスティックブランド、ワールドワイドに活躍する国内外のアーティストなど、あらゆるフィールドで躍動する仲間たちとのフレンドシップをカタチにしたコラボレーションライン。ブランド設立以来続いている、Magic Numberの”今”を表現するシーズン限定コレクション。

Since its establishment, Magic Number has expressed by Connected Connection line friendship with fellows who are active in various fields around the world, from globally renowned brands to hard-core domestic brands. This line has been providing season-limited collections that demonstrate the latest trend of the time.

MN by Lepidos

“Under The Sun”をコンセプトに、2007年夏にデビューしたユナイテッドアローズのオリジナルスイムウェアレーベル「Lepidos」と、「Magic Number Lady's」が 、コラボレーションライン、「MN by Lepidos」としてデビュー。 ビーチライフを感じさせるレディスライン。テーマは"Hello Miss Sunshine"。ルーズフィットなスタイリング、ワクワクを誘うカラー、ナチュラルな素材感など、リラックス感にあふれながらも都会的な遊び心を込めたクロージングを展開する。海と太陽を愛し、内面からナチュラル&ヘルシーでありたいすべての女性のために。

Magic Number Lady’s made a debut as the collaboration line with Lepidos , United Arrows’ original swimwear label that started in summer 2007, with the concept of “Under The Sun”. Bearing the theme “Hello Miss Sunshine”, this marine women’s line presents relaxing but fun and stylish taste by loose-fitting styling, whimsical colors, and natural materials. This line is designed for all the women who love the sea and the sun, and seek for natural life and inner health.

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